Facebook Ads Tutorial 2020 – How to Create Facebook Ads For Beginners (COMPLETE GUIDE)

Facebook Ads Tutorial 2020 – How to Create Facebook Ads For Beginners (COMPLETE GUIDE)

sup guys Jordan here today we're going to be going through Facebook Ads
literally everything you need to know to get set up start running them learn
about creatives targeting the whole lot this is the most valuable Facebook Ads
video I have ever made for my youtube channel but before we get into the video
make sure you are subscribed with your notification belt turned on and let's
get started with it okay now first of all this video is for everyone whether
you're an agency owner running ads on behalf of clients or whether you're a
business owner running ads for yourself this is going to help you create your
first ever ad get yourself set up learn about targeting learn about creatives
learn about all the stuff that we use in my personal agency the affluent agency
to generate millions in revenue for our clients all over the world every single
year now whatever you're doing right now I
want you to close all your tabs put your phone away get your notepad out and
write this stuff down because this is a heavy video there's so much for you to
learn and I'm not holding anything back I'm literally giving you it all in this
video it's pure actionable value and in fact we're going to waste no more time
let's jump straight into the presentation right now okay so we're
gonna dive straight in with this training no fluff whatsoever I want to
make sure there is as much actionable valuable advice as possible in this
video so we're gonna cram loads in I'm gonna be talking at a thousand miles an
hour because I do anyway if I am speaking too fast for you please do
watch me on a different playback speed or watch this video back again because I
don't want this to be hours and hours long so Facebook advertise I'm gonna
start off with some key stats on the Facebook advertising it is without a
doubt the most lucrative advertising platform in the world right now on the
right hand side this is an example of a Facebook advert from a company called
hellofresh they are a meal prep company this is what's called a carousel ad and
it what that basically means is an ad which has multiple images and they're
trying to get people to enroll into their meal prep so that's just an
example of a facebook at work right now now 80% of the internet use Facebook 80%
of everybody in the world who used the Internet uses Facebook which is huge 93%
of marketers digital marketers use Facebook as an advertising platform if
you have business or an agency and you are not
advertising on Facebook you are literally leaving thousand a pound on
the table there are 1.9 billion people that you can potentially reach through
Facebook advertising now the average CPC for Facebook CPC is cost-per-click
that's how much it costs for you to get somebody to click and visit your website
from an advert that's 80 cent globally 80 cents to get one of your potential
customers or your clients potential customers to visit their website or your
website right and the CPM the cost per reaching 1000 impressions on global
averages is $5 to reach 1,000 people in a targeted audience which is absolutely
insane I mean that can be as low as 20 cents in some places and it does depend
on demand it depends on country it depends on the industry some industries
cost a lot more than others because there's much more demand for advertising
in those individual industries so that's um just key stats on Facebook
advertising right here now the other thing you need to understand is how
Facebook Ads manager business manager all these things that you may have heard
before how this is actually structured how does the Facebook advertisement
platform at work before we go on to it now there is a structure okay right at
the top we have the Facebook business manager then we have Facebook's ad
manager then we have an ad account then we have ad campaigns we have ad set to
me ever ABB's we're gonna be just running through all
of these right now for you so you have an understanding before we go on the
actual platform itself because you need to know what it is you're doing it's all
well and good me saying click here click here click here but if you don't
understand why you're clicking now in the first place this is useless
information so business manager this is where we're going to create an account
first of all this is where you manage your agency's advertising account so if
you were a marketing agency owner and you are advertising for multiple clients
or you're looking to advertise for multiple clients everybody has a
business manage but this is basically the management of your agency this is
the umbrella over everything you do within Facebook advertisement then we
have ad manager and this is the host of your ad account and where you manage
them you have a ad account for every single client so an ad account is
essentially where you manage all of your ads for your clients or for your
businesses if you have multiple businesses and you only have one ad
account per client because you want to make sure that that stays really really
need you don't want to be messing about with multiple clients on one ad account
because if you become a logistical nightmare trust me you don't want to do
that and then we have ad campaigns so this is actually these last free up all
within the the ad structure the ad framework itself so we have ad campaigns
which is the type of advert you're actually running so this could be a
traffic ad which is driving traffic from Facebook to a website or an external
link then or we could have engagement advert which is an advert go into an
image or a video trying to get lodged comments shares whatever that may be
we then have the ad set and that is what audience were actually targeting with
our ad and then finally we have the ad itself so what your ad visually looks
like okay so just like that hellofresh example i just showed you
we're gonna be running through all of this in this video so you can imagine
why I'm trying to cram this all in for you guys okay now this is like in an
ideal world this is not an ideal world but this is how it's all laid out in a
hierarchy okay so we have business manager ad manager ad account campaign
ad set an ad right but in realistic terms let's say you're working with two
clients or you have two businesses you're running ads for this is what its
gonna look like okay so we have business manager up the top we have ad manager
which is the management of our ad accounts let's say we have two clients
we then have an ad account for client a ad account for client B and we have
multiple ads running for those clients okay with Facebook advertisement the key
is that we want to test as much as humanly possible we want to test out
different visuals we want to test out different audiences because what we
think will perform well isn't what actually will we need to we need to use
what's called the rule of large numbers okay so we need to test out large
amounts of ads to large amounts of audiences to make sure that we find that
one cream-of-the-crop ad which is going to make our client or
ourselves thousands and thousands and thousands of dollars
okay so inside the ad account we might have two different campaigns these might
be different objectives one of these might be an engagement campaign this one
might be a traffic campaign inside that we might be testing out two different
audiences to that traffic campaign and inside them
audiences we might be testing up two different creatives so what actually
ends up as one two three four five six seven eight ads for this one client
depending on the budget okay so in a realistic terms when you've got a busy
agent see this is what it's realistic ly gonna
look like when you have a client because you can have multiple ads running of
course there is no set number for how many ads you should be running at one
time it depends on the budget but this is what the structure is is roughly
going to look like just giving you an idea of a hierarchy of the different
platforms that there are on Facebook so I'm gonna make this visual for you now
I'm gonna show you how to actually set this stuff up and how to create your
first advert running through tag saying running through the actual visuals we're
gonna go through everything today we're going to cram it all in so let's come
off the presentation and I've got a business manager open right now so
whether you are a business or an agency owner you need to go over to business
doctor facebook.com it's gonna bring you through to this website the first thing
you need to do is look in with your private Facebook account I do not
recommend look at assets all the time should you create a separate Facebook
account for your business manager for your advertisement short no because you
will get banned on Facebook Facebook do not like you having duplicate accounts
so make sure you use your personal account is actually nothing that could
go wrong with this okay so make sure you use your personal account do not create
a fake account because it will get banned eventually and that's when you
get headaches okay now once you've done that you want to click in the top right
corner here create account and you're gonna be asked to create your business
manager account the business name either wants to be your business name or your
agency name put your name in there now I'm actually logged in on my brother's
profile because he's got a brand new fresh account and it's gonna look
visually more like it would for you guys with me I've got it had a two and a half
year old account there's tons of stuff on there tens and tens of clients
thousands of ads and so it's just an absolute mess but don't want to
overwhelm you so I'm doing this with a completely clean account so wholly
plastun and we've got the business email address you put your business email
address in click Next now I'm not going to do that right now because I cannot
well I can but I don't want to create another ad account because I've already
done one so let's just go next is it gonna let me okay no it's not
gonna let me okay so what would happen then you click Freight account you go
next and you would then be asked to put in your website URL now with the website
URL either paste your agency website or your business website if you have one if
you don't have one paste your Facebook profile URL
that'll be absolutely fine once you've done that you are literally going to be
brought through to the business manager okay and it's gonna bring you through to
I'll bring up the home page of the business manager let's go on this it's
gonna bring you through to this screen okay so you have your business manager
dashboard and I'm just gonna run you through quickly how to actually set up
your business manager for the first time if you have never done this before now
you'll notice there are pop-ups everywhere okay you can be guided
through the process through Facebook Facebook have built in training Korda
Facebook blueprint really really great training you can click this button in
the bottom left corner here Help Center you can go through the guided Facebook
process but I'm gonna shortcut it for you get rid of the fluff and so what you
want to do first of all is you want to go over to your business settings on the
left hand side so we have our navigation bar on the left hand side this is where
we select where we want to go to and then we have whatever it is that we're
working on at the time in at the middle here so let's go over to business
settings this is the settings for your business manager now a few things that
you need to do when you're first setting up your account okay the first thing you
want to do is make sure you are actually added to the account so you want to make
sure that your name is here you want to make sure that you have admin access and
if you don't if you need extra people in here let's say you need team members
this is where you can click add and you can add them in you can give them
employee access or even full admin access all you need to do is enter their
Facebook email address and click Next and it's going to add them in to your
business manager you can have multiple people using your business manager let's
say you've got somebody running your ads for you or you have a marketing manager
you need to add in here or somebody who just wants to oversee this you've got a
business partner or whatever you can add them in here we only have partners so if
you're working with a marketing agency or you are partnered up with another
marketing agency you can add a nother business manager account to partner up
with you and they'll be able to access your business manager we didn't have
pages now this is really important you need to add a page to your business
manager so if you're an agency owner add your bit agency facebook business page
this is really really important so click add and click add a page okay that's
what you need to do and if you're a business owner you need to click add and
click add a page type in at the page and add it to here okay you need to have a
page associated with your business manager run
in a second we didn't go on an account now of course you need to create an ad
account so whether your agency own or whatever this is where you're going to
be creating ad accounts for your clients or you can create an ad account for
yourself if you're running adverts for yourself so you click ad and you're
gonna click add an ad account now at the moment we already have an ad account
under here and we're only allowed to have one ad account on here and I'm
gonna talk through that in a second but you want to click add an ad account and
you and they'll be able to create your first ad account if you are working with
a client and you want to gain access to their ad account they're already running
ads then click request access to an ad account and you'll be able to request
access to somebody else's ad account they'll be able to give you this number
here in ID and you'll be able to paste it into here and you can then gain
access to somebody else's ad account so you don't always have to create the ad
account yourself if you're working with somebody who's already running ads you
can gain access to this but when you're starting off you always need to create
your own ones and make sure you add an out account yourself right and what else
have we got which is really important for me to show you without going into
absolutely everything here No right what we're gonna do is are gonna go in
business info okay now this is odd info for your business now when you first
start out you are not gonna have a primary page you will not have this and
instead there will be a button which will say add a primary page this is
worth basically asking you what is the page to business page which is
associated with your business manager account make sure you select the
relevant page here because you need this to be able to start running ads now one
other thing to highlight on here I mean you can add your address your website
and all of that stuff but one main thing to highlight here is the ad creation
limit when you make a new business manager account you'll be limited to one
ad account per business manager account now you may be thinking okay I'm an
agency owner Jordan how am I gonna create multiple ones all you simply need
to do is start spending money on your existing ad account and actually spend
that money pay that bill even if it's like five dollars and then your limit
will be lifted Facebook are trying to prevent fraud they don't want people to
be able to create 10 our accounts on the start so if you have one ad account
spend money on that ad account pay for it and your ad croatian limit you'll
notice this one will go up to probably about five and then it will increase
again as you continue to spend money across your account so as simple as that
that is your business manager set up you can click setup guide if you want to and
you can go through any of the various training here if you need to do anything
else but for the purpose of this videos to start creating out that's all you
need to do now we need to access remember the hierarchy we got business
manager then we're going to add manager you click the top top left corner here
and we have the essentially this is just the navigation bar I don't know why
these icons on coming up but they should be getting loading I'm not sure why
they're not we want to go over to ads manager ok so this is where we're going
to manage all of our ad accounts so this is the ad account we've only got one ad
account on here if you click this drop down list though if you have multiple
clients you'll be able to select between your ad accounts from this drop-down you
can also change the period of the ad you're looking at and this essentially
is where we are able to see all the data we have for our ads at any given time
now this is a completely new ad account so there is no data to look at at the
moment but what we can see is remember inside the ad account
we have campaigns we have ad sets and we have ads and this is what we're going to
go through right now and they teach you exactly from start to finish how to
create an advert for the first time so all we need to do is either click this
great ad button in the middle or click create in the top left corner no you
will also notice remember from ad account we have campaigns we have ad
sets we have ads which is what you can see on screen right now okay ad
campaigns ad set an ad and we're going to go through how you can actually make
these ads before you are able to make ads you need to add payment details on
to your ad account okay now I have a full video on YouTube I'm gonna put a
link or card whatever up which goes through exactly how you can add payment
details on your account or you can get your clients to do that it's very very
easy but it was a full video so I'm not going to go over that right now or you
simply need to do is click on billing select the correct ad account in fact no
yes you do you need to go over to payment settings they move this stuff
all the time so payment settings on the right side and we have your payment
settings here ok go on the correct ad account and there should already be
payment settings set up for one of these accounts here we go so I've got some
payment settings my PayPal set up on there ok all you need to do is click add
payment method we do have a full video on that in YouTube to make
we click that card and add your payment details really really easy to do and ok
ads manager we're going to do is going to create our first ad to do that you
can either click create ad in the middle or you can go on the left hand side and
it's gonna first of all bring you to the campaign selection page this is where we
choose what we are trying to achieve out of an advert what are we actually trying
to get out of an advert are we trying to get brand awareness are we trying to get
reach we want to reach as many people as possible we want to get traffic and
there's a little prompt to hear some read these for every single one do we
want to drive traffic from Facebook to a website do we want engagement app
installs video views lead generation so we can create an actual lead forum on
Facebook which will allow us to pull in customers details straight from Facebook
and send that over to a spreadsheet or an email do you want messages do we want
conversions like purchases do we want catalog sales or do we want store
traffic ok so you need to work out what it is you're trying to achieve out an
advert before you create it and this is where you choose what your marketing
objective actually is now if you want to create one of these adverts on the
right-hand side conversions catalog sales or store traffic you need to have
something installed on your website or on your clients website called the
Facebook pixel the Facebook pixel is a small piece of code which you've
installed into the header of your clients website right which will enable
you to track what people were doing what your potential customers are actually
doing what website links they're clicking on what products they're
looking at what products they're purchasing so to be able to optimize an
advert for purchases facebook needs to know what a purchase actually is now
let's just tell you what I'll do really quickly and instead of actually create
an ad right now I'll show you what we need to do is go over to the dots here
scroll down and you can go over to events manager now to add this Facebook
pixel it's really really easy this piece of code all you need to do is make sure
you are on the correct ad account and click ads new data source Facebook pixel
you can name the pic so you can put in the website click continue and we can
use we can install this manually or we can add the code using a partner
integration if your website or your clients website is made with any of
these tools here in case we've got Shopify
what web flow what WordPress any of those right then the Facebook will
automatically integrate the pixel for you if it isn't and you need to do it
manually click manually install the code you can either install this code into
the head of yourself or click email instructions and send this over to
developer for whatever website you are trying to install the pixel on I would
recommend you doing that before you run any adverts because you want to start
collecting data that's when you're going to be able to retarget that's when
you're going to be able to build much more comprehensive audiences so back to
where we were creating an ad campaigns guys you can see how much there really
is to go on here so we're selecting what our objective is now in this instance
we're gonna use a traffic ad I'm going to make a dummy ad for this company here
now this is a robot Hoover I've got one of these in my house they're incredible
by the way I don't get paid affiliate commissions but you really need to get
one I'm gonna run an ad I'm gonna show you exactly how I would run an ad for
this company if I was trying to sell this Hoover today okay so this is what
we're gonna make an ad for so we want to get we haven't got a pixel set up on
there there yet so we can't track purchases but let's say we just want to
drive traffic through to their website I'm gonna hit traffic and we need to
name this campaign now make sure you name is something you're gonna remember
and it's really important to stay organized because once you've got loads
of ads it can get really messy if you don't name them conveniently so we can
do vacuum purchases and this can be we can do this this is going to be a cold
audience so an audience has never heard of the vacuum before and we're going to
make sure this is a this is a traffic ad and we're just gonna keep leave it there
okay so this is the vacuum purchases cold audience and traffic at ok and you
can name this really whatever you want you can do something called a split test
which will allow you to split to test one campaign versus another campaign but
we're just gonna keep this simple for the purpose of this video and then we
need to choose what our budget is going to be so I would recommend you starting
off every ad on a 5 pound a day budget when you're first starting out 5 pound a
day 5 dollars a day is gonna give you enough money to test properly and you
don't really want to spend too much more than that because you could potentially
waste a lot of money on an audience or an ad that doesn't work 5-2 pounds or
five dollars a day is usually the best place to start
right click setup Add Account because for the first time ever this is never
used Add Account so you're gonna have to select your country you're going to
select your currency and your timezone click continue it's gonna take us
through the ad set so as simple as that we've already done the campaign right
now we are doing in the on the ad set stage which if you remember is going
through the targeting so first thing we want to do is name it so again this is
gonna be vacuumed purchases so make sure you remember this and this is a traffic
ad and with this is a this is what audience set to do homeowners if we are
trying to you got to think logically with the with the the targeting who are
we trying to target and don't just think okay this is people were looking for
vacuums if I'm trying to sell a vacuum cleaner right I could I can test out an
audience going straight to people with searching for vacuums but that's gonna
be a more competitive audience for vacuum companies the best marketers
think outside the box if I'm trying to reach out to somebody who wants a vacuum
cleaner let's go for people who just own a home that's a broader audience than
people were searching for vacuums it's a really big audience so we want to make
sure our traffic is optimized for websites and we want to get website link
clicks but we could do an app messenger or whatsapp um we don't want dynamic
creative which essentially is the crater that changes every time and what we then
want to do is skip down to audience here this is where we select of what
demographic we're trying to reach out to so let's edit this location wise let's
reach out to this duty United Kingdom and we want to do but in this instance
we're going for homeowners from this drop-down we don't want to do everyone
in this location we want to do people who live in this location okay we're
trying to do homeowners right we want and this is even this could just be
people who live in a home so this isn't we still need to narrow this down
further not everybody in this demographic is going to own a home but
it's gonna narrow it down for us people who live in this location we don't have
do like people traveling because this is gonna people were just passing by
they're not they don't need to buy a vacuum over okay so we're going to do
the UK for now age wise 1865 is an 18 year old gonna be buying a robot vacuum
are there gonna be a homeowner probably not a student is 22 to 65 is somebody
who's going to get a robot vacuum be 65 plus I mean potentially they've there
and I would a demographic might not want over anymore so yeah
let's keep that open and we can always narrow down the audience later on
through optimization all genders yes I mean men stood still who for two I know
there's some lazy ones watching this and no doubt and then we want to change the
demographics and interests now it's gonna be interesting what have we got we
can search for demographics and interests so Facebook pulling data from
all over place at all places all over the internet and of course the data that
they have themselves so let's have a look we've got a homeowner
we've got first-time buyer we have new house let's just keep this small down
now one key thing that you want to make sure that you do with interest testing
is you only use a maximum of like free interests you know in deal world you use
like one interest and I'm actually gonna try and narrow this down to one interest
because those are the best audiences okay when you have just one interest you
know what's working if you let me paint a picture for you if I click on all
these things right now and I'll get somebody in all of these
interests then if this advert actually works I don't actually know what
interests works for me because I have so many different interests so you need to
make sure that you narrow this down as much as possible and let's have a look
at what what are the biggest audiences here I mean let's have a look at new
house look up projections here on the right side like we're gonna do this
let's do new house this looks like a good audience on the right hand side it
gives us a potential reach for this okay so we have 2.2 million people in this
audience right that's 2.2 million people that's probably a little bit on the high
side you want an audience to be really a minimum of 5 if this is a cold audience
a minimum of 50,000 and if it's ecommerce it can be in the millions but
if it's a local brick-and-mortar business you wanted to be maximum of
like 500,000 but I mean this isn't the end of the world we can still do that
but let's see if we can narrow this down even further get that number down even
more so new house can we narrow this down and have that as so just to let you
know what I did then I click narrow audience and what this will then do is
say look if they match new house they must also match this interest as well
to to come under this category so homeowner what was the other one that we
had there was there was first time buyer see if we can target first-time buyers
1.3 million okay that's gonna be a better audience so basically what this
now means is these people were in the UK 22 to 65 and they they have shared that
they have a new house on Facebook and they're also a first time buyer okay so
these might be younger people I mean this could be anyone of any age but
they're people we've just bought a house they need to buy a hoover this is a
really really great audience for for this kind of a product now if we want to
we can save this audience for another time but we don't need to do that right
now and we then need to look at placements
now we can't do automatic placement placement is essentially where facebook
will show your advert we're on the platform they're going to show it now
all recommend editing placements and for the majority of times when you're just
trying to get sales I would stick with feed ads okay so we have all these
different places we don't up to time we've go through all these right now
there's a pre preview for all of these will face book stories Instagram stories
Facebook own Instagram so it's really easy to create Instagram adverts but
let's just turn all of these off this is a sales ad and I'm actually going to do
this with a video and so we're going to turn all these off because the best
conversions come from the newsfeed but what we're gonna do right now I mean we
could do this on Instagram but we're just gonna do this on the Facebook
newsfeed right now because this is what looks the most like an organic post this
looks like a normal post it doesn't look like an advert apart from that little
bit of sponsored text at the top so now actually our reach has gone right down
to 200,000 people which is still a good audience size because we're gonna be
doing this on a low budget 5 pounds so that's absolutely fun we have estimated
daily results 730 to 2100 people that we could be reaching per day and we could
also be getting 5 to 23 link clicks per day that is on the basis of the
five-pound per day budget that we've set so that's 700 that's like what an
average of 1.2 K people per day who are first-time buyers and they've shared
that they have a new house right who are going to be seeing this advert and an
average of five to twenty three people were going to be
clicking to visit this website every day you imagine how much money this company
could make so that's the interest that's the the placements done and now we need
to make sure this is optimized for link clicks and that's everything else you
don't need to touch anything else right we're gonna click continue so that's the
ad set done okay now again with the audience you want to think outside the
box don't just do the obvious if you're trying to sell pens don't do an interest
pens you want to make sure that you think about maybe the people that are
using them pens or the people that are working in business are they creative
people okay you want to think outside the box with your targeting because all
of the the all of the the main companies all not know all that the masses are
gonna be using really simple blaringly daringly obvious targeting now the most
successful marketers are the ones that think outside the box like the
homeowners okay we could just target people who are searching for vacuums
right but homeowners or new homeowners gonna be even better right we're now on
the ad side so this is when we actually make the advert creative itself okay so
this is what the ad visually looks like again we want to name it so this was
what did we call that it was vacuum sales
I think vacuum purchases and we could call this audience I mean with the act
I've forgot to name that ad set K but oh we know we did homeowners so now we got
the ad and we could do and purchases and we can do homeowners and we're gonna do
a video so we're gonna do a testimonial video okay that would be nice let's do a
testimonial of the video of the the of the actual Hoover itself I've got one of
these vacuums I've already got a little clip that we can use but i'ma show you
how you can create adverts for when you're for your clients or for your own
business really really easy video adverts or image I mean video probably
performs a little bit better on these kind of products because you want to
show how the product actually works now you want to make sure that the correct
Facebook page is selected you also want to add Instagram if your Instagram is is
connected if you're going to be running this and Instagram we didn't have the
options either create a new ad use an existing post or use a mock-up okay now
we're gonna close that for now and we all create a new ad in this instance but
you could use this thing post from the page already
you could turn an existing Facebook post into an advert but we're gonna create a
new one we then have the option of a carousel ad which is what we saw with
hellofresh it's multiple images or videos a single image or video or a
collection ad if we have a product catalog imported onto here like a
Facebook pixel then we would actually be able to create a collection ad but we're
going to do is single image or a video now this format changes every single
time depending on what campaign objective you are selecting we're now
doing traffic so we have these three options so in the single image or video
we're gonna choose the media and then I'm gonna go through the text and all of
that stuff so the first thing we need is what actually are we going to use what
media we're gonna use for this advert what kind of things you look at need to
look out for and I highly recommend is a tool that I use when I create if I'm
creating videos from my client or if the team are creating videos for our clients
this is a really really great tool for you to use this website called in video
dot IO now they have kindly sponsored this video now I've worked with in video
way before and we reached out to them and said hey we're gonna be creating a
video we're gonna mention you be great if you can sponsor us and it's a really
really great tool I'm gonna really quickly run you through how you can use
this if you want to create really powerful videos for your clients for
your advert or for your own business okay now go over to in video do in fact
click the link in this description you'll be able to sign up and you'll get
a free account if you click the link in the description and you'll be brought to
this page okay we get prompted on what kind of a video we want to make so they
can you can literally paste an article link and it'll create a video straight
from that article you can paste a URL with quite a video straight from that
you're well there's premade template logo reveals media first videos blank
canvas have a play around with this it's very very powerful
ai built software now we're gonna use pre-made templates so we're gonna click
that there and it's going to bring us through to the template selection page
now the work you through this page and right images loaded my Internet's
playing up today but we can search right at the top here for all the different
templates there's thousands of templates on the website we can search for offers
we can search for business related templates whatever we want to search for
we can use that and there's a ton of keywords which is going to bring up all
the different type of templates we want to use we can also then the select what
size video we want to make so it's a facebook store
is it a Facebook newsfeed and we'll make sure that the templates come up already
optimized for the media that we are trying to create so let's just go
through a few of these and we can see what they've got so if you hover over
any of them to bring up a preview this is gone it's tech intro and press play
some music planners and if you can hear that fully customizable we can change
any of this stuff and we can got a wide version vertical version square version
and what was this stylus shades ad and all of the media on here this is
something really important to highlight all of the media on in feed in video
comes from their inbuilt media library they have millions and millions of
videos and images which are taken from premium stock websites like Shutterstock
which you can use for free included in an in video account which is that's
ridiculous because I've spent hundreds and hundreds of pounds in the past on
royalty free video images for things like b-roll and you get access to all of
that with an in video account so yeah I'd recommend you playing around these
templates are so much way too much for me to go through right now we need to
create this this this Hoover ad but if you do want to create an invideo account
click link in description there is actually a promo code Jordan 25 I think
it is though is gonna be in the description
Jordan 25 you get 25% off if you want to upgrade to a premium in video account to
make sure you use that and if you get stuck on anything there is 24-hour
support on the idiot in video website via the live chat and there's a Facebook
group as well a Facebook community where you can talk to other people who are
making videos on the platform right back to the task at hand the vacuum add I
want to make a testimonial of some sort I think so let's do that let's search
for testimonial and see what we can find do we want any of these what have we got
it's gone view all in fact actually what's this I like this that's that
clean let's go on this okay nice a like it let's do a square one
because we're going to make this a Facebook ad if it's square it's going to
take up more room on the Facebook newsfeed and all we need to do is click
use this template okay so we can preview this first of all if you want to in the
bottom corner here and we're gonna see it's lagging I mean there's lagging
because the Internet is being so slow this would be smooth we can have a look
at the finished version shortly and click Edit scene again so this is
essentially where we edit the entire advert okay so we can do things really
simply like drag and drop so we can just select this text now you should really
be on Google Chrome to use this but I'm on Safari in a minute we can select this
text and we can change this so this could be for example this whoo-hoo veldt
will vacuum depending on wave form is incredible I'll never go back to a
conventional one again so much time saved okay you what if you're using
testimonials make sure they're legit okay make sure they're they're real
customers you don't be caught out using fake testimonials okay we're gonna move
them stars back up if we want to change this we don't want this image or video
here we want to upload our own okay so I have something from this this vacuum
itself click on upload over on the left hand side here okay so here we can add
in media we can add in music text stickers it's all drag-and-drop
we have uploads I've actually uploaded this earlier on side because I didn't
want to be doing it while stir on this video dragged it onto here click replace
and here we have the video it's gonna be low resolution on here because it's just
previewing on the the actual desktop this would actually normally be high
resolution and then we have a logo up in the corner here on this template so
let's delete that and that's actually put the company's real logo and we want
to add this as a layer this time cuz it's gonna go on top where are you okay
let's make this smaller we can drag this in this corner here okay as simple as
that like that is literally an advert done so what we could also do I'm just
to show you some of the stuff we can add for example with stickers we can go on
CTA we could add a call to action so if you're creating like a Instagram story
ad you could drag and drop a swipe up on here for example you can add more text
you can move things around you can change this image
really is a little image edit on the right hand side we can crop the image we
can resize it you can change the animations okay this really is such a
powerful tool for a web-based tool and I think even the premium version is so
incredibly cheap it's like $20 per month which is just is ridiculously cheap or
or 120 dollars on the yearly package so I recommend you using this if you're
working with any kind of e-commerce business click link in description
you'll be able to now what's really good what I really liked about this when I
started using it is this bottom right hand corner here we have like a bottom
which is essentially saying is this video good does this follow good
standards this is an AI based button which is gonna analyze this video and
tell us okay is everything good can you see the text where is it in the right
place and it'll suggest changes to us if it thinks that we should change stuff so
let's just see if actually does anything okay there we go look it's saying
basically this text is on a white wall so it's not fake it's not contrasting
very well we click resolve and it's added a background for us to that text
because it said hey look that's not as readable and now it's made it more
readable for us now to save this all we need to do is click preview and export
click export video and there you go you can see this video see that's actually
the Hoover in my house that's my book by the way – 15 minute agency if
you want a copy of that quick link in description you can get a free copy but
yeah that's yeah that's my book so that's the video and we'll be able to
export that onto our hard drive I've already saved one in true jamieoliver
fashion is one I made earlier so we're gonna upload that in a second one final
thing I want to say about in video which is really really powerful you go over to
the top right corner when you've got an account and click brand presets if
you're making these for your own business you can set presets for your
brand so what font do you use what's hex colors to use what highlight color
background color all of these defaults so when you create new adverts for
yourself it's going to automatically use this data every single time to make sure
you don't have to mess around of changing stuff all the time so that is
in video incredibly powerful I would recommend using this if you're creating
any kind of video advert click link in the description thank you so much in
video for sponsoring this video and for making it possible to make this advert
which were now going to make so we're going back onto Facebook and we want to
click Add media go add video and we're gonna upload this video right now so
gonna click the upload button we're gonna click download and we're gonna
down we're gonna add that's the video so I can get my words out and we're now
going to upload this video okay so it's now uploading now ignore the fact that
this is for my brother's website which is for spoke landing pages and but we
have this advert here I mean look at this you would we literally just created
that like from a template in two minutes it looks so good right you've got the
logo it's professional you've got it it's so good okay now we need to write
the actual copy itself okay we need to write something which is
going to make people want to buy this product so first thing I want to do is
change the primary text so I always say there's a structure to follow so I'm
gonna write something for this and then I'll tell you so right what could we do
what could we do and you never vacuum
your home again well hey okay so this isn't what we call an attention-grabber
okay right Lata P I'm not adding emoji as well is there a vacuum emoji I never
vacuum your home again and get a robot to do it for you no seriously we're
quite in personality it's 20/20 okay
introducing the Robo rock s5 I think that's what it's called save time
without compromising on cleaning quality okay simple simple simple ad copy some
people really over complicate this stuff right you don't need to over complicate
this at all okay we can look at the preview here so when you look at desktop
this is what it will look like this really is simple and the key here is
with copies I always say that copy should have a number of things it should
have an attention-grabber which is right in the top so we've got
when we're scrolling for a new seeds we've got like two seconds to get
someone's attention so never vacuum
your home again is going to get somebody's attention we don't have the
what so get a robot to do it for you we have
a wife like no seriously is 2020 like really you don't need to do yourself and
then we have the actual call to action or curiosity if you can create some
scarcity that's great so if there's like a limited time offer
brilliant put that in here we don't really have a limited time off we're
selling a robot Hoover so we're just gonna put in the call to action
introducing the Robo s5 at same time that I compromised no one claimed
equality so there is that curiosity factor there as well it's like we're
saving time without compromising on cleaning quality we didn't need to add
in a headline okay so let's have a look – no that's but you could do join the
robot vacuum revolution okay and this is gonna change this text at the bottom
here it should let's just change that I need a website URL first okay so we
didn't can put a description in so the first thing we're gonna do is actually
put the website URL wins let's take the product pasting the URL in this box here
it's gonna change the preview all together there we go
join the vote robot vacuum evolution description it could be free
international shipping for example okay whatever that may be your a description
you want it to be like some kind of like something to lure people in okay or some
little bit of information or like terms and conditions or anything like that but
this headline wants to grab attention as well so join the robot vacuum revolution
okay we then have a call to action which is the button here so as to learn more
you could have this as a shop now but let's do learn more because we want to
intrigue people like never vacuum again let's intrigue people this is
interesting okay during the robot vacuum evolution is
relevant because we have the testimonial here so we like joining Debra on this
robot vacuum evolution Debra never has to Hoover again and we literally now
have an advert so we can click this button here we can preview it on our
device if we want to if you click that button it will send you a notification
on your mobile phone and you'll be actually able to preview what that
advert looks like you can preview this if you were doing other placements as
well you'd be able to preview the advert on all these other placements to make
sure it looks good the other thing we can do is we have a Facebook
we'll set up is all we need to do is tick that box there and set up the pixel
okay we just need to make sure that the right pixel is associated with the right
ad account and will then be able to track if people are actually purchasing
but we don't have a pixel set up on this advert so we then click confirm and this
is literally the advert done I haven't ever made an ad on this ad account other
than if it's gonna let us okay when you set up the payment details so I'm gonna
set up the payment details really quick and then I will I'll show you what we
can do next okay so this ad is now published right the ad is completely
published I'm actually going to turn it off because I don't want to be my
brother isn't gonna be happy if he sees me running vacuum ads on his landing
page business so we're not gonna do that but if we want to we can now look at
each different stage of the ad okay so we can look at the fact that here's the
campaign and we can see the breakdown that we then have the ad set inside we
then have the actual ad itself so we can edit even any of these things so we can
go on the actual even we can do it from the campaign page if we want to we can
edit the campaign we've got editing options here we can edit the actual
targeting so got all the targeting options here and we can edit the actual
ad itself okay all from here now this is also the place we're gonna look at all
of the data this is gonna way we're gonna learn about this advert and
whether it's performing well I always recommend running an advert for a
minimum of three days before you optimize it make sure you let an ad one
for three days because it needs three days to fully optimize itself if an ad
isn't getting link clicks or purchases at a profitable level for you in three
days then you can turn it off or you can test out something else do not turn off
an advert in less than three days because it hasn't had enough time to
optimize and you may be yeah you may be cutting it out before it effectively
works on like it could work on the third day and you've turned it off beforehand
so always run it for three days I recommend starting off on the 5-pound
budget now we can look at data so we can see like how many link clicks we've got
how many cost per link click how many people we've reached how many
impressions we've had how much we've actually spent the frequency which is
like how many times someone has seen the ad we can even customize these columns
you can click customize we can click customize columns here and we can get up
a whole other bunch of data as well so if we want to we can add
purchases in here we've got pixel setup we can look at the purchases we can look
at the row eyes which is the return on adspend
this is where we can look at all of the data around this account right one final
thing I'm gonna go on before I go back onto my face because we've gone through
a lot is on the account overview on the left hand side here this is where you
will be able to see a summary at any time in any time period you can change
the time period up the top of what kind of results you're getting how many
people you've reached what the ad spend is the impressions of web purchases this
is the same data as it was on the ad account
but it's summarizing it nicer for us we can look at things like the age and
gender we can look at when people are engaging we can look at where from we
can start learning about this data and we can then optimize our ads accordingly
so guys what I'm gonna do right now is I'm gonna round up this part of the
video and I'm going to take this back over onto myself with the camera seem to
say what okay there was a lot of information to go through again a kids
that's a lot of stuff a lot of talking there's so much of you to learn I'm sure
you've gotten tons and tons of notes and this is really is just gonna get you
start this is gonna get you on your way I hope you have enjoyed this video
please share this with somebody else who needs to learn this stuff who wants to
start running Facebook Ads if you're not running ads at the moment for your own
agency or for your clients you're leaving thousands and thousands of
pounds on the table now really quickly I just want to talk I know I haven't
spoken too much about strategy in this video because it's impossible for me to
make one youtube video about how to get results for any kind of business but the
best advice I would give you when you're trying to think of strategy is look at
first of all what competitors are doing so when you're looking at what you
should do for yourself look at what your biggest competitors are doing or your
clients biggest competitors and look at what's working for them and secondly
look at getting the low-hanging fruit first what problems do you have within
your business that you want to solve what are the easier problems to solve
and get them on the go first get the an account profitable and then you can
start running riskier ads more more testing more audiences all of that stuff
so hit get the low-hanging fruit first and compare yourself to your competitors
and look at what they're doing go on their Facebook clay page click page
transparency you'll be able to see exactly what ads any business are
running across the world now around this video up because it's a long one
I just want to finish on this note I'm of course the owner of the affluent
Academy as well which is the world's most comprehensive agency training
program over 100 lessons fully comprehensive going into everything you
need to build a wildly profitable digital marketing agency not only that
though we have five complete modules on delivery on Facebook and Instagram
advertisements and not just how to do this stuff yourself but literally the
copy and paste strategies that I have used for my personal agency in our
personal business to generate millions for companies in revenue all over the
world individual niches copy and paste ad strategies which you can use there's
a link in the description I invite you to have a look we're actually giving
away a free module in a minute it's a full mindset training it's incredible
and so many people are enrolling and jumping into this you might actually be
watching this video and that free module not be available anymore apologies that
that is the case don't message us and ask for it because we're obviously
taking it down because that is a limited time offer so click the link if the free
modules available incredible if not enroll into the Academy it's never going
to be cheaper than it is right now it is literally the most competitive digital
marketing training program in the entire world end of the video and not talking
for me I hope you have enjoyed this hope you've got tons and tons about you
please do comment down below with your favorite thing anything you think we've
missed any hints and tips what other people this is a community I want us to
thrive and share things together make sure you share this make sure you are
subscribed make sure you have your notification bell on and I'll see you
again next week silly guys

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