Facebook Ads Tutorial 2021 – How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

Facebook Ads Tutorial 2021 – How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're  going through how to start facebook ads now  
our last video got over one million views but  facebook have changed a thing or two so today  
i'm bringing you right back up to speed the a to  z of how to launch your first ever facebook ad but  
before we get into it make sure you're subscribed  with your notification belt turned on let's get  
started with this video okay so before we jump  onto the mac i want to announce a competition  
for every 100 people that comment on this video  i'm going to be giving someone completely free  
access to the learnads pro facebook ad training  course and we're going to announce that every  
100 comments now to enter you need to comment  down below with your goals for advertising on  
facebook so let's say enter that competition  and let's jump straight into this training  
okay let's jump straight into this facebook  ads training starting off with some numbers now  
there are 1.7 billion daily active users on the  facebook platform and around 80 of the internet  
have a facebook profile so this is a colossal  opportunity for business owners to get themselves  
in the hands of their ideal customers and that's  reflected in the ad revenue from facebook there  
were 17 billion dollars spent on facebook ads  in q1 alone in 2020 and more than 80 million  
businesses already have a facebook business page  and that's because the average cost per click on  
facebook which is the cost to get somebody to  visit your website is 1.72 cents although that  
average actually sounds pretty high to me based on  the results we get in our marketing agency and so  
by the end of this video i'm pretty sure your cost  per click will be a lot less than that now the cpm  
which is the cost to reach 1 000 people so 1 000  people in your target audience is around 7.34  
on facebook which makes facebook one of the most  cost-effective ad platforms in the world right  
now which is probably why 86 of us marketers  already use facebook ads as part of their  
marketing strategy so how does it all work well  here's an overview of the facebook advertising  
platform this is the structure of the platform  and we'll break down each of these components  
individually but at the top of this we have the  facebook business suite which is formerly known  
as the facebook business manager and this is where  we manage our business account we didn't have ads  
manager so this is the host of all of our ad  accounts and within ads manager we can have  
multiple ad accounts so this is where we actually  manage our ads for example if you own multiple  
businesses you may have multiple ad accounts  because you want one ad account for one business  
you don't want to be managing ads for multiple  businesses on one ad account equally if you have  
an advertising agency you'll want to have multiple  ad accounts for each of your clients underneath an  
ad account we have an ad campaign and this is the  type of advert we're actually running we then have  
an ad set which is our target audience and finally  we have our ad creative okay the advert itself  
the visuals you'll notice that ad campaign ad set  and advert are all grouped up on this diagram and  
that's because they are the three core components  that make up a facebook ad let's jump into that a  
little bit further so we have campaigns at the  top which is where we select our objective what  
are we trying to achieve from our ads do we want  to drive traffic through to our website or do  
we want engagement on a post we select that at a  campaign stage we then have our ad sets and this  
is where we select our target audience who we are  actually trying to reach and then finally we have  
our ads themselves the creative or the visuals  what we see on the facebook news feed this could  
be a video this could be an image and of course  your ad copy as well which is your text for the ad  
now you won't always have one campaign with one ad  set and one ad within that as an advertiser you'll  
want to test out multiple variables different  audiences and different ad creatives as well  
and this diagram represents that so let's  say for example we have one campaign and  
this is a traffic campaign we're driving traffic  through to our website and we are a dog treat  
company and we want to test out two different  audiences so we have ad set one and ad set two  
ad set one is targeting an interest dog lovers ad  set two could be targeting dog owners for example  
and within those two ad sets we have two different  ads we're testing out as well so we have add one  
and add two add one could be a video showing  somebody giving their dog this treat and two  
could be an image of a dog eating a treat or  a very happy looking dog so actually what we  
have here with this diagram is one ad campaign  which is testing out two different ads to two  
different audiences and the reason we do testing  is to make sure that we are getting the highest  
return on ad spend possible just because we think  that an audience and an ad is going to work well  
doesn't mean it actually will convert when we  publish that advert and so we have to do a lot  
of testing to find winning facebook ad campaigns  so that's an overview of a facebook ad and the  
business suite structure let's jump straight  into the platform right now so you can see this  
in practice now to create a business manager or  suite account go over to business.facebook.com  
and this is not to be confused with a facebook  business page by the way you need a page for your  
business already so if you don't have a facebook  page for your business go and create one first of  
all so once you're on business.facebook.com go  on the top right corner and hit create account  
and this is where we can enter the details for  our business manager so enter your business name  
your name and then your business email address  hit submit you'll be prompted to enter a url and  
you can enter your website url or just paste the  link for your business page on facebook i can't do  
that right now because we already have an account  created now once your account is created you'll  
be brought straight through to the facebook  business suite and that will look just like  
this now the first thing we'll notice is we have  a large overview on the business suite home page  
which allows us to look at all of the data from  our facebook business page we can look at updates  
we can look at recent posts we can have a look  at some insights as well so this is really useful  
information all consolidated in one easy to read  place the first thing we need to do is actually  
set up this business manager properly so go over  to the left hand side and go more tools i'll just  
zoom in so you can see this just in case and then  we're going to go over to business settings and  
we're going to set up our account so we're ready  to launch our first ad now on the left hand side  
here we have our navigation bar and on the right  we have our actionable area we're going to start  
off with users and people now this is where we  can add other people onto our business manager  
so for example if we have employees and we want  them to launch our ads for us or analyze the data  
we can hit the blue add button here and we can  add somebody with employee access or full admin  
access as well so if we want them to have full  rights over the account all we simply need to  
do is enter their email address hit next and  we will send an invite through to their inbox  
and they'll be able to accept that and have access  to everything within our business manager we want  
to make sure that we are on here as well we then  have partners now for example if you want to work  
with a digital marketing agency and they already  have another business manager account already set  
up you can add them so invite them to have access  to yours by entering their business id i'll show  
you where you can find this in a moment if you  ever need to give somebody your business id  
we then have pages so the first thing we want  to do is make sure we add our business page  
our facebook business page onto our business  manager settings and so we can hit the blue add  
button and hit add a page and all you simply  need to do is type in the name of your page  
and hit add okay so we can add those pages onto  our business manager okay so now our page is added  
to our business manager now just to highlight if  you're running ads on someone else's behalf when  
you click ads you can request access to somebody  else's page or you can even go ahead and create a  
brand new facebook business page if you don't have  one already created so you can click add new page  
and go through all of the questions and this will  create the page within the facebook business suite  
now so let's just cancel that so now our page is  added we can go ahead and create an ad account  
so hit add accounts hit add and again we have  the same options here we can add an ad account  
an existing one we can request access to somebody  else's account or we can create a new one so we're  
going to create a new one we're going to name  this and we're going to select our time zone and  
our currency let's make sure that your currency is  correct because it's a little bit tedious having  
to go back and change it later on hit next this is  for my business although if you're an agency you  
want to do another business or client so but  we're going to select my business hit create
and we're going to make sure we select ourself and  give ourselves full admin access again though this  
is where we can add other people from our business  manager onto this ad account hit assign hit add  
payment info and here we want to add our payment  method for this ad account this is the method  
that you're going to use to pay for the ads that  you're running on this account so we can do direct  
debit we can do paypal we can do online banking or  facebook ad credit if you have a ad credit token  
for now i'm going to select debit and credit card  and i'm just going to enter some card details so  
we can set up this account okay so now payment  details are added this ad account will be good  
to go but there's one final thing we need to do  let's go down to business info on the bottom left  
corner and make sure our business information is  bang up to date so the first thing we need to do  
is assign a primary page to our business manager  so we edit that and we select our primary page  
whatever one is the main page that we are using  for this business manager we then want to edit  
our business details so enter our legal business  name address and tax id for accounting purposes  
and if we have the option to verify our  business status you should do this as well  
it gives us more security and tells facebook we  are a legitimate company looking to advertise  
on the platform you'll notice here that your  ad account creation limit will probably be one  
if this is a brand new account which means that  you can only create one ad account now facebook  
do this for security reasons to stop fraud and  prevent that and so what you need to do to lift  
this limit if you need multiple ad accounts is  start creating ads on your current ad account  
spend money on the account actually pay your  bill and then facebook will lift that limit  
and allow you to create more ads so you just need  to build a bit of trust with the platform first  
the final thing you could do is set up two-factor  authentication for security and verify your email  
address now you will have received an email from  facebook when you created your business manager  
account if you didn't just hit resend verification  email and that is your business manager completely  
set up there are a ton of other options  on business settings but this will cover  
99 of businesses we do not have time to go  through all those other things right now let's  
jump straight into the actual ads manager and how  we can create our first facebook ad so if we go  
down the top left corner here and on business  tools and we're going to go down to ads manager  
so now we are in the ad account we just created  on the ads manager interface remember we have  
business suite ad manager then the ad account  we want to select a different ad account we can  
hit this drop down and select any others that we  have associated to us we then have our free core  
elements to a facebook ad and that's a campaign  an ad set and an ad and if we want to create  
our first ever ad all we need to do is hit either  this create add button in the middle or the green  
create button and it's going to give us the option  first of all to select our campaign objective so  
let's zoom in so you can see this so at this stage  we can select what it is we are trying to achieve  
from our ad so we have three main objective types  awareness consideration or conversion awareness  
is how it sounds is to make people aware of  our product or service for the first time  
consideration is to get some kind of commitment  of interest whether that's a lead form or just  
going onto our website we then have conversion  and that is to get the actual sale to get cash  
in our bank from our ads let's highlight a few of  the most commonly used individual objective types  
so we have traffic this is to drive traffic from  a to b so from facebook through to your website  
or landing page engagement to get likes comments  or shares vanity metrics app installs exactly how  
it sounds video views so to get people watching  a promotional video of ours lead generation so  
we can create a form on facebook and have our  potential customers fill in their details so we  
can then sell to them later messages to prompt  facebook messages and then we have conversions  
so conversions is the campaign objective that the  majority of you want to use if you want to get  
sales on your website or want to get  your customers to take a very specific  
action on your website and the way we do this is  through the facebook pixel the facebook pixel is  
a tracking code that all of you should install  on your website that allows you to read into the  
data of your customers you can find out what  your customers are doing on your website and  
how they are behaving and most importantly  how or whether they are converting or not  
that allows you to track the exact amount of  money they are spending so you can see your  
return on investment on facebook and get a full  understanding of how well your ads are performing  
in fact before we continue on creating this ad  let me show you how to set up a facebook pixel  
so go over to business tools and go down to events  manager and then click connect a data source  
web get started facebook pixel hit  connect name the pixel so this can be  
whatever you want to call it you can then enter  your website url okay and if your website is  
found to be built on a platform that integrates  with facebook easily it will take all of the hard  
work out for you and it will set up your pixel  hit continue we then get the option to either  
install manually or use a partner integration if  i show you using a partner integration first of  
all because the majority of you will be able to  do this if your website is built on any of these  
tools then you'll be able to quickly integrate  the facebook pixel but all we're really doing here  
is inserting a small bit of code into the header  of your website a tracking code so let's say for  
example your website is built on kajabi you can  hit kajabi and it'll go through the individual  
instructions that you need to follow to actually  set up the pixel some of these will actually  
automatically integrate though for example with  shopify it's very easy you just need to put  
a pixel id code in your shopify store settings  now if you want to install the pixel yourself  
hit install code manually and copy this code and  paste it into the header of your website then  
hit continue and you'll be prompted to create  event codes so you can track individual actions  
so for example if you want to track purchases on  your website you can install the purchase event  
code into the thank you page of your website so  facebook knows when somebody has purchased your  
product now if any of this is confusing  you can't set up automatic integrations  
and you can't set up the code yourself manually  you can click email instructions and send these  
instructions over to a web developer who will  make light of this and be able to set up the pixel  
very easily i recommend all businesses to set up  a facebook pixel on their website so you can track  
data and your ads will get more effective over  time as facebook learns more and more about your  
audience and your customers so let's go back over  to the ads manager and let's resume creating that  
ad today so we're going to hit create and then for  the purpose of this i'm going to create a traffic  
advert driving traffic from facebook onto our  website and we'll follow suit with the dog treat  
theme so we'll advertise for a dog treat company  we're going to name our campaign and we want to  
name it something we'll easily remember so we can  quick reference later on so this can be dog treat  
traffic and this could be cold okay cold audience  because this is going to be a completely cold  
audience that has never heard about our brand  before hit continue we then get to check through  
our campaign settings but as a beginner there  is nothing that we need to change here so we're  
going to hit next so we now walk through to the  ad set stage where we can select our audience and  
our targeting the first thing we're going to do is  name our ad set so again something we can remember  
so let's put the um campaign name in there and  our audience itself so we're going to target  
dog owners for this now you'll notice there are a  ton of different features and options at an ad set  
level way too many features for us to go through  in a youtube video about it being hours long and  
the algorithm absolutely hating it but i will be  giving each and every one of you the opportunity  
to learn about every single feature on facebook ad  creation at the end of this video completely for  
free but in this video we're only going to  highlight the things that matter to beginners  
when creating their first ads so we're going to  skip through here and we're going to go down to  
budget because we want to select the budget for  this traffic ad the daily budget i would recommend  
for any ad is five dollars or five pounds to  start off with you can always scale up from  
there depending on results i wouldn't recommend  going any lower than that because you're not going  
to give the algorithm enough chance to actually  optimize your ads and get whatever conversion you  
want people to take or whatever action you want  people to take on your website or from your ad we  
can then schedule a start date and an end date but  i'd like to keep this open so we have more control  
and we want to go down to audience we're going  to skip custom audiences for now because that's  
retargeting and pixel-based audiences and we're  going to create what's called a facebook saved  
audience we're going to look into interests and  demographics on the actual platform the first  
thing we can do is edit our location so for this  we can select let's let's run an ad in the united  
states actually so let's get rid of the united  kingdom so we're going to put it in united states
there we go and we have the united states selected  okay we can add as many locations as we want to  
and we're targeting at the moment people who live  in or have been recently been in this location  
but we might just want to target people who just  live in this location if we are only shipping to  
the united states for example so we don't want  to target holiday makers or people who are just  
traveling through the us we can also drop a  pin on this map so if we hit drop pin we can  
drop a pin directly on a specific property if  we want to we're going to go down to age now  
and we want to keep this open for dog  treats we can keep this pretty open  
anyone can have a dog but you  can select your age demographic  
gender we're going to select all genders but again  you just hit edit and you can edit any of these  
then we're going to go down to detailed targeting  this is where it gets really interesting now it's  
here we get access to all the data facebook has on  its users and to demonstrate this we'll hit browse  
and we can select demographics interests  or behaviors i recommend you having a play  
around with this you'll be mind blown at who and  what you can target with facebook we start off  
with demographics we can target people based on  their educational level their financial income  
their relationship status their work so their job  title or even their employer we can target people  
based on their interest so if you've ever put a  status up or you've liked fake pages on facebook  
facebook will know you are interested in that  topic and you can pretty much target anything  
when it comes to interest harley davidson cartier  rolex dog lovers like hey you can target anything  
pretty much so have a search in here and  find out what is relevant to your business  
we didn't have behaviors so if you've got  an anniversary coming up whether you're an  
expat um whether you are using a specific mobile  device your political views your purchase behavior  
online the options really are endless when it  comes to facebook detailed targeting so we want  
to target something to do with dogs so let's put  in dog we can see all of the interests here and on  
the right hand side we can see how many people are  interested in this specific topic okay so dog food  
for example there are 48 million people interested  in dog food on facebook so let's select that and  
on the right hand side we can see specifically how  many people in our chosen demographics so we've  
selected the us only so whilst there's 48 million  people interested in dog food on facebook there  
are 13 million people who are interested in dog  food in the u.s alone okay we did have estimated  
daily results on the right hand side here as  well we can reach between 800 and 2400 people  
from this ad on our daily spend and hopefully get  between 20 and 68 link clicks now this data isn't  
always that accurate so take it with a pinch of  salt now i also only recommend you selecting one  
or two interest or demographics when you are using  detailed targeting per ad set and that's because  
if you have multiple interests and demographics on  each ad set you're not gonna know what is actually  
getting you sales or getting new leads and so if  you only have one or two you have more control  
over who you are targeting and you understand what  audiences are actually working for you so only  
have one or two if there's five or six interests  that you want to target on facebook separate them  
into their own individual ad sets you can then  further narrow down interest as well so detailed  
targeting you can say that you want people to  also reach other interests as well so we could  
for example say people must match dog food and  they must also match dog sitting for example okay  
we can get rid of that so you have to match each  of the detail targeting criteria that you put in  
to the ad set so that's all we're going to do  for now we're going to target dog food there's  
13 million people that we can reach there so a  very large audience we don't want to go down to  
placements so we can select automatic placements  or manual placements and all this simply means if  
we click manual placements you'll be able to see  the context here this is where facebook will show  
your advert on the platform so feeds so we could  run this on instagram on facebook on video feeds  
stories in stream in article so have a look at all  of these and you'll be able to see all the places  
that facebook can show your ads now for the  majority of people facebook news feed is what  
we'll convert the most okay facebook news feed or  instagram newsfeed as well okay but for beginners  
i would recommend you keeping this on automatic  placements because you're not gonna know what  
will convert best until you actually start running  your ad so select automatic placements and then  
after a week or so have a look at where your sales  are coming from and then select manual placements  
and only tick the placements which are converting  the best for you which are performing the best  
so we're going to hit automatic placement and  continue from there we want to ignore optimization  
and delivery because again that is not for  beginners and i will give you the opportunity  
to learn more about that later on hit next we are  done on an ad set level and now we get to design  
the visuals of our ad the exciting part so let's  name it again let's do dog treat traffic so we can  
quick reference and we can name this dog video  because we are going to create a quick video  
for this ad video performs very well on facebook  facebook still prioritizes video on the news feed  
want to make sure our facebook page is  selected and of course our instagram page  
if we are advertising on instagram as well  we can connect it just by hitting that button  
and we are then going to create an ad or we can  use an existing post on our page or use creative  
hub creative hub is an inbuilt creative making  tool on facebook so you can essentially create  
facebook ads in advance and then come back to them  later on we're just going to create an ad here and  
we're going to use a single image or video but  you can also use a carousel ad which is multiple  
images or videos or a collection which is as it  sounds a collection of different size images and  
videos and products but we're going to use single  image or video and we're going to scroll down and  
we're going to add media so this is where we can  upload our video we don't have a video created for  
this ad yet and so what we're going to do is  we're going to go over to in video which is a  
tool that we use to create really great facebook  adverts for our clients and for our own business  
so if i go over to in video now in video have  kindly sponsored this video as they did the last  
one so thank you to the team in video is a online  video creation platform with over 4 000 ready-made  
video templates it's very very easy to use i'm  going to show you in a moment now if you want to  
create an account go over to invideo.io you can  create a free trial or i would recommend using  
code platinum25 for 25 off an annual membership  it works out at like 90 which is an absolute steal  
believe me you'll see why so let's log in right  now so as soon as you're logged in you can access  
all of the templates right away we can search for  one and we can select our dimension we want to  
create a square video because we want to take up  as much room as we can on the facebook news feed  
and right at the top we can see all of the latest  templates which is really useful when you want to  
keep your content and ads up to date and refreshed  we're going to search for dog though let's search  
for dogs let's see what we can find we're creating  a dog based ad so let's search for that and let's  
see what we can find if we hover over any of these  we can see a preview of what this video looks like  
and if we click on any of them for  example let's go on this one here  
we can see it in different sizes  with some music playing there  
just turn that down of course we can see  in all the different sizes available as  
well that automatically will dynamically update  depending on what dimensions we want let's go with  
uh this one here though i like to look at this one  okay so we've got a nice pug here with the crown  
premium dog foods this is right so use this  template and we're brought through to the editing  
platform without having to download anything which  is great now if this is your first time using  
nvidia recommend clicking the bottom left corner  and you can reach out to in video support with any  
questions that you've got they are available 24  7 and they always go above and beyond for their  
customers you can also watch any of the live  webinars and masterclasses to learn more about  
the platform and i would recommend you joining  their completely free facebook group with over 20  
000 other marketers which really is a great group  i'm in there myself and there's a link in the  
description of this video so go join that group  and you can speak to other people and see what  
they have created on the in video platform but for  now let's go ahead and create an ad for this uh  
this facebook ad now on the left hand side here we  have access to multimedia on the right hand side  
we can edit things on screen and on the bottom  we have our timeline so similar to any other  
video editing tool on the left if we want to  access multimedia we can go on videos we can go on  
images now with a premium account you get access  to over 10 million stock images and videos taken  
from premium stock websites and that literally  costs hundreds and hundreds of pounds to access  
this but you get it for free with a premium  in video account which is kind of ridiculous  
i'm not really sure how they've managed to get  that relationship but let's say we wanted to  
change the picture of this pug here we wanted  to change this to something else uh let's upload  
an image i have one i uploaded earlier and true  bluebee to style so we're going to upload those  
and we can then select the doggo and i'm going  to drag him over onto the screen so let's drag  
this doggo over onto that pug and i'm going to  replace that one there okay just get that rid  
of that one that we just accidentally dragged  on now with this dog here he's got a background  
okay it's not great doesn't look good on this  animation so what we want to do is hit remove  
background on the right hand side and we can  easily remove the background of this image which  
is great i wish photoshop had a simple tool to do  this instead of having to cut around with a lasso  
so we are done and we now want to resize  the dog so let's make sure that this fits  
in well we just simply drag that put it  down to there and we are nice and easy so  
doggo is edited we can now change the logo as  well so again i can drag a new logo into here  
i want to remove the background again we can then  go over to change project colors and we can change  
all of the colors we've got going on here but  actually i probably want a background image behind  
this dog so let's go on images and let's see if  we can search for let's find some kind of a beach  
beach doggo at the beach okay somewhere somewhere  dogs always seem to be with their owners going for  
walks so let's go there let's make this nice and  big now images may be a little bit blurry to start  
off with before we actually render this it's just  to make sure that everything is nice and quick  
but when we render you'll notice these images  won't be blurry at all let's go on to layers  
here and just make sure this is above that so  we've just added that on we need to make sure  
this is above the dog itself so where's the dog  and we want the dog above us there we go okay  
we're getting somewhere let's go down just to make  sure we might need to play around a little bit  
just to make sure that you've you've got this all  right okay that's looking pretty good okay are we  
good yes we're fine okay i haven't messed anything  up so i've got that image there again that won't  
be blurry when we actually come to rendering  this image let's then change the background of  
this black because i don't really like the black  there now it doesn't really work very well with um  
with the beach so let's go on white and then  we need to change all of this text here as well  
so we go there black all of our text has now  changed as well it just moves that a little  
bit more centralized so this ad is looking a  little bit more funky okay so what else can we do  
can we change this yeah let's go back change the  project colors let's change this to a nice blue to  
actually go with the coastal thing okay maybe not  like so okay we're looking pretty good okay this  
obviously you can spend as much time as little  time as you want to on creating these um we're i'm  
just trying to get through this video for you guys  so we don't really have all day to be creating an  
advert so let me just turn down that music i'm  actually going to change that music in a moment
this is looking pretty nice okay so if i want to  change the music here i'm going to go to music  
and we have access to a ton of tracks so if  i do chill out let's see what we can find
okay that will do the job okay so add  before track okay and we now just want to  
make this a lot smaller so  i'm just going to resize this  
delete this one okay we can trim this one edit  trim we want to trim it right down done okay now  
we're trimmed we have our new music on here which  is perfect now a new feature at in video is adding  
scenes to our timeline so we can essentially merge  multiple templates together for example if we find  
these two templates which are similar to each  other we could add one to the timeline so we  
can add a scene here and we can add a transition  so we can show multiple products or if we need a  
longer advert this is really useful for us now the  final thing we need to do here is i'm just going  
to change the text so if we double click on that  i can change the text up here so i'm going to call  
this dogbox.com this isn't actually a website that  i own so apologies if you own dog box i'm going to  
save that we'll change this discount to 25 percent  move that up a little bit it's all drag and drop  
and to export this we simply just need to hit  the top right export button so now we can see a  
preview of this render no blurry images because  it's now rendered we can click this button and  
download in 1080p hd we can upload this straight  on to facebook ready to complete our ad now there  
is a link for in video in this description of this  video if you want to sign up use code platinum25  
for 25 of any premium plan it's a no-brainer for  anybody looking to create video content for their  
marketing strategy make sure if you do sign up you  go on to the facebook community as well and join  
20 000 marketers as well as me who are creating  video content every single day so go check out  
in video let's go back over to the facebook ad  manager so now what we need to do is hit add media  
add video and we are going to upload the video we  just created and we can now preview that on the  
right hand side on all of the different placements  that we have selected we now want to finish this  
ad by selecting our traffic link and also adding  our ad copy so the primary text is the text above  
the video so this is our main ad copy and for  this it was saying treat your dog like a king  
we could use the same treat or we could do 25 off  dog treats okay and we could add an emoji in there  
in fact we could have a different attention  grab we said pamper your pooch they deserve it  
okay pam here peach there's a 20 off dog tree it's  nice simple ad copy there okay the key is the head  
the headline okay the attention grabber we need  to grab someone's attention very very quickly so  
stop scrolling down their feed we then have this  headline so we can do the treat your dog like a  
king and we have the description as well which  is the text underneath the headline so the text  
underneath the headline you'll be able to see this  pop up in a moment in the preview so this could be  
30-day returns policy something along them lines  okay just another little bit of text that comes in  
now for this preview to come up we need to put our  website url so we're just going to put dogbox.com  
and it'll bring up a bar underneath this video  here we go so we can see treat your dog like a  
king 30 day returns policy learn more we want to  change that call to action button to shop now okay  
because we actually want people to take action  here or we can do get offer so we can do shop now  
or get off a get offer is probably more sensible  for a 25 off redeemable offer so we're going to do  
a call to action button get offer and we have  our website url placed in there that's where you  
want to drive traffic from facebook onto then can  scroll down onto tracking and we want to make sure  
our website events are turned on so we want to set  up our pixel we don't have a pixel setup this is  
just a dummy account but you want to make sure the  correct pixel is selected so you can track your  
customers correctly and also facebook can optimize  based on the actions your customers are taking on  
your website so we're going to turn that off for  now and we are done we hit publish and that is  
our first ever ad created now it can take up to  24 hours for our first ad to actually go live  
facebook will review it through their algorithm  sometimes in person and they want to make sure  
you're not breaking any policies then you are good  to go you're live and you can start generating new  
revenue and traffic for your business now very  quickly i'll show you how you can read the data  
of your ads when they're actually live we go on  it doesn't matter if you're on a campaign ad set  
or ad level you can read the data of your ads by  looking at all of these different columns here  
and they all mean of course different things so  we have frequency for example which is how many  
times people are seeing your ads the unique link  clicks are how many people are actually clicking  
onto your website the amount you've spent your  quality ranking your cost per result and if you  
want to change any of these columns click the  column button hit customize columns and you can  
add a number of different columns to your facebook  business manager so we could add the amount of  
clicks the click through rate to the percentage  of people that are clicking on our ad the cost per  
1000 impressions so our cpm and you just hit apply  and it will add this to your ads manager there are  
also a whole heap of other preset column settings  okay so you can read the data this way and figure  
out how well your ads are performing based on what  metrics matter to you the most another thing you  
can do is head over to account overview and this  is where you'll be able to see an overview of how  
your ad account is performed you can see the  amount spent your reach you can hit these drop  
downs and you can see your website purchases your  impressions your link clicks the age and genders  
of the people that are taking the actions you want  to take the hours of the actual times of the day  
that people are converting the most and of course  the countries where they're from there's no data  
in here at the moment but as soon as you start  running ads you'll be able to learn very quickly  
what you were doing right and what you were doing  wrong and how you can further optimize your ads  
for success so that is how you set up your  first ever facebook ad let's go straight  
back over to the other camera and i'll tell you  how you can continue learning about facebook ads  
for free okay so that is the end of this training  video i hope you have enjoyed it now i want to  
invite you to continue learning about facebook ads  and expand your knowledge further so you can get  
serious return on investment for your business  head over to learn ads dot io and sign up to  
our completely free facebook had training course  where we dive deep into every single detail of  
what we have touched on today and much much more  from the foundations to launching building and  
scaling facebook ads to insanely profitable levels  this free course gives more away than the majority  
of thousand dollar courses out there and that's  because it's my mission to give more away for free  
than other people would have you pay for so head  over to learn ads dot io sign up to our facebook  
ad training expand your knowledge when it  comes to facebook ads and start profiting  
on the platform learning from a digital  marketing agency that has literally generated  
millions in new revenue for companies all over the  globe the affluent agency thank you so much for  
watching this video guys i hope you have enjoyed  it if this is the first video you have watched of  
mine please subscribe with your notification  bell turned on enter the competition as well  
by commenting down below with your goals for  advertising on facebook and of course share this  
video with somebody else who will get value from  it thank you so much i'll see you all soon cheers

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